Online chatter about Pinterest gets personal, while Instagram talk turns techy
The explosion in use of image-sharing social media platforms Instagram and Pinterest is perhaps proof that indeed a picture is worth a thousand words.
Aside from the obvious social media chatter, online Instagram conversations from April 25, 2012 to May 25, 2012 stick to the nuts and bolts of the experience, including the app itself and the mobile device of choice.
For the same time period, online conversations about Pinterest surrounded the kind of lifestyle topics seen on the platform, such as living rooms and dining tips.
WHAT THIS MEANS TO BUSINESS
Today's consumer looks for connections, including connections with businesses. As social media connections become more visual, it will no longer be sufficient to broadcast the latest promotion or sale textually. Businesses will instead need to provide a visually personal and relatable experience.
While both Pinterest and Instagram offer a visual social experience, the contrasts in chatter surrounding the two platforms — more techy for Instagram and more lifestyle for Pinterest — represent how they differ. Successful businesses will look for and capitalize on these differences.