Below is a compilation of what i think is one of the best & most innovative/ sensual/ arresting forms of advertising EVER invented!!
At a time & place where u cant help but pay attention!!!
Go on.. tempt yourself!!!
Tuesday, January 18, 2011
Sizing up the men!!!
If pictures ever said a thousand words.. this would be one of the best blogs written EVER!!! (not that it still cant be)
Below is a compilation of what i think is one of the best & most innovative/ sensual/ arresting forms of advertising EVER invented!!
At a time & place where u cant help but pay attention!!!
Go on.. tempt yourself!!!
Oh! we should take a picture shouldn't we!!!
Seaons greeting!!!
I wanna picture of that!!
Snip snip!!
Below is a compilation of what i think is one of the best & most innovative/ sensual/ arresting forms of advertising EVER invented!!
At a time & place where u cant help but pay attention!!!
Go on.. tempt yourself!!!
TV Ratings!!! Who cares!! Ms. Vanita Kohli style!
If the blood pressure monitor shows that you have high blood pressure, would you break the monitor or call the doctor? And if TV ratings show that the silliest shows get the best ratings, would you tackle content issues or shoot the rating agency down?
That in essence is what the ministry of information and broadcasting is planning to do. It has persistently maintained that ratings are the reason for the ills of the Rs 30,000 crore television business. After two committees, it felt the need to appoint a third one, under Amit Mitra of Ficci, to focus on the same issue.
Dr Mitra’s earlier reports on media, notably radio, have been good. This one falls flat. It is not Dr Mitra’s fault. He just doesn’t have a leg to stand on. The 76-page “Review of Existing Television Rating System in India” tries very hard to justify why a committee was formed to examine the currency an industry uses to buy and sell advertising time.
The ostensible reason is falling content standards. Going by that logic, the standards of reportage in many newspapers and magazines have been falling and paid content is a nuisance. But we haven’t seen the government trying to fix the blame on readership surveys and their methodology. Nor has the government blamed the film industry’s obsession with box-office gross and occupancy ratios, in determining what kind of films will be made. Those metrics too can be called dodgy at times.
The point is even if TV ratings are flawed, it is a commercial matter between the buyer and the seller. If the industry is happy dealing with a flawed metric and paying for it, why should the government bother?
The fundamental premise of this committee, that the race for ratings leads to poor content, is flawed. Therefore, its recommendations too are.
Many of them, such as increasing the sample size, putting the methodology through more rigour have been part of the normal grumblings of an evolving industry. The question always has been who will fund it. Dr Mitra suggests a cess on the industry, to be paid to the somewhat defunct Broadcast Audience Research Council or BARC. The fact, however, remains that as the pressure on margins mounts, television companies and advertisers would have sought a more robust metric in any case. And they would have paid for it voluntarily through increased subscription charges to the two main rating firms — TAM and aMap. Why jumpstart the process?
The enthusiasm with which a government that has made no major policy decision on the media business in five years has been pursuing the whole ratings “issue” is curious. One theory is that this is driven in part by pressure from channels which are owned by politicians or their relatives. Since they don’t show up on viewership numbers, they don’t make money or get enough influence with constituents in a state or city. The thinking goes that controlling the methodology, process and operations of the data gathering process will help fix the problem.
Some of this gets credence if you read the fine print of the report. For example, there is one recommendation about making BARC a not-for-profit company, the monitoring, steering body for TV metrics. The board would have Indian Broadcasting Federation and Indian Society of Advertisers nominees to start with. So far, so good. But the report suggests having a high-powered committee of “specialists from various fields” that will oversee the board of BARC. That sounds for a recipe for all kinds of people to meddle in the ratings process, over and above the heads of the stakeholders to whom it really matters.
You could argue that if the report is so bad why bother. It will fall under the weight of its own inconsistencies. It might have in the face of a strong television industry. But till now the men and women running the Indian TV industry have been pathetic at presenting their point of view or speaking in one voice. For an industry that influences 600 million Indians, this inability to communicate with the government is a lethal shortcoming.
Therefore, even as the industry dithers, the report may become policy that sets a dangerous precedent. What next, radio listenership data or Internet traffic figures?
Vanita Kolhi- The business standard
That in essence is what the ministry of information and broadcasting is planning to do. It has persistently maintained that ratings are the reason for the ills of the Rs 30,000 crore television business. After two committees, it felt the need to appoint a third one, under Amit Mitra of Ficci, to focus on the same issue.
Dr Mitra’s earlier reports on media, notably radio, have been good. This one falls flat. It is not Dr Mitra’s fault. He just doesn’t have a leg to stand on. The 76-page “Review of Existing Television Rating System in India” tries very hard to justify why a committee was formed to examine the currency an industry uses to buy and sell advertising time.
The ostensible reason is falling content standards. Going by that logic, the standards of reportage in many newspapers and magazines have been falling and paid content is a nuisance. But we haven’t seen the government trying to fix the blame on readership surveys and their methodology. Nor has the government blamed the film industry’s obsession with box-office gross and occupancy ratios, in determining what kind of films will be made. Those metrics too can be called dodgy at times.
The point is even if TV ratings are flawed, it is a commercial matter between the buyer and the seller. If the industry is happy dealing with a flawed metric and paying for it, why should the government bother?
The fundamental premise of this committee, that the race for ratings leads to poor content, is flawed. Therefore, its recommendations too are.
Many of them, such as increasing the sample size, putting the methodology through more rigour have been part of the normal grumblings of an evolving industry. The question always has been who will fund it. Dr Mitra suggests a cess on the industry, to be paid to the somewhat defunct Broadcast Audience Research Council or BARC. The fact, however, remains that as the pressure on margins mounts, television companies and advertisers would have sought a more robust metric in any case. And they would have paid for it voluntarily through increased subscription charges to the two main rating firms — TAM and aMap. Why jumpstart the process?
The enthusiasm with which a government that has made no major policy decision on the media business in five years has been pursuing the whole ratings “issue” is curious. One theory is that this is driven in part by pressure from channels which are owned by politicians or their relatives. Since they don’t show up on viewership numbers, they don’t make money or get enough influence with constituents in a state or city. The thinking goes that controlling the methodology, process and operations of the data gathering process will help fix the problem.
Some of this gets credence if you read the fine print of the report. For example, there is one recommendation about making BARC a not-for-profit company, the monitoring, steering body for TV metrics. The board would have Indian Broadcasting Federation and Indian Society of Advertisers nominees to start with. So far, so good. But the report suggests having a high-powered committee of “specialists from various fields” that will oversee the board of BARC. That sounds for a recipe for all kinds of people to meddle in the ratings process, over and above the heads of the stakeholders to whom it really matters.
You could argue that if the report is so bad why bother. It will fall under the weight of its own inconsistencies. It might have in the face of a strong television industry. But till now the men and women running the Indian TV industry have been pathetic at presenting their point of view or speaking in one voice. For an industry that influences 600 million Indians, this inability to communicate with the government is a lethal shortcoming.
Therefore, even as the industry dithers, the report may become policy that sets a dangerous precedent. What next, radio listenership data or Internet traffic figures?
Vanita Kolhi- The business standard
Monday, January 10, 2011
IPL ka Bazaaar!- LIST OF PLAYERS
Seventh session
• Paul Collingwood (England): Base Price: USD 200,000; Sold For: USD 250,000 to Rajasthan Royals
• Subramaniam Badrinath (India): Base Price: USD 100,000; Sold For: USD 800,000 to Chennai Supper Kings
• Cheteshwar Pujara (India): Base Price: USD 100,000; Sold For: USD 700,000 to Royal Challengers Bangalore
• Manoj Tiwary (India): Base Price: USD 100,000; Sold For: USD 475,000 to Kolkata Knight Riders
• Callum Ferguson (Australia): Base Price: USD 200,000; Sold For: USD 300,000 to Sahara Pune Warriors
• Tamim Iqbal (Bangladesh): Base Price: USD 100,000; Unsold
• Brad Hodge (New Zealand): Base Price: USD 200,000; Sold For: USD 425,000 to Team Kochi
• Eoin Morgan (England): Base Price: USD 200,000; Sold For: USD 350,000 to Kolkata Knight Riders
• Aaron Finch (Australia): Base Price: USD 100,000; Sold For: USD 300,000 to Delhi Daredevils
• Chamara Kapudagera (Sri Lanka): Base Price: USD 100,000; Unsold
Sixth Session
• Ramesh Powar (India): Base Price: USD 100,000; Sold For: USD 180,000 to Team Kochi
• Nathan McCullum (New Zealand): Base Price: USD 100,000; Sold For: USD 100,000 to Sahara Pune Warriors
• Amit Mishra (India): Base Price: USD 100,000; Sold For: USD 300,000 to Deccan Chargers
• Murali Kartik (India): Base Price: USD 200,000; Unsold
• Pragyan Ojha (India): Base Price: USD 200,000; Sold For: USD 500,000 to Deccan Chargers
• Ajantha Mendis (Sri Lanka): Base Price: USD 200,000; Unsold
• Ravichandran Ashwin (India): Base Price: USD 100,000; Sold For: USD 850,000 to Chennai Super Kings
• Piyush Chawla (India): Base Price: USD 100,000; Sold For: USD 900,000 to Kings XI Punjab
• Graeme Swann (England): Base Price: USD 400,000; Unsold
• Muttiah Muralitharan (Australia): Base Price: USD 300,000; Sold For: USD 1,100,000 to Team Kochi
Fifth Session
• Doug Bollinger (Australia): Base Price: USD 200,000; Sold For: USD 700,000 to Chennai Super Kings
• Dirk Nannes (Australia): Base Price: USD 200,000; Sold For: USD 650,000 to Royal Challengers Bangalore
• Ryan Harris (Australia): Base Price: USD 200,000; Sold For: USD 325,000 to Kings XI Punjab
• Dale Steyn (South Africa): Base Price: USD 200,000; Sold For: USD 1,200,000 to Deccan Chargers
• Morne Morkel (South Africa): Base Price: USD 100,000; Sold For: USD 475,000 to Delhi Daredevils
• Brett Lee (Australia): Base Price: USD 400,000; Sold For: USD 400,000 to Kolkata Knight Riders
• Ashish Nehra (India): Base Price: USD 200,000; Sold For: USD 850,000 to Sahara Pune Warriors
• Praveen Kumar (India): Base Price: USD 200,000; Sold For: USD 800,000 to Kings XI Punjab
• Ishant Sharma (India): Base Price: USD 200,000; Sold For: USD 450,000 to Deccan Chargers
• James Anderson (England): Base Price: USD 400,000; Unsold
• Dilhara Fernando (Sri Lanka): Base Price: USD 100,000; Unsold
Fourth Session
• James Franklin (New Zealand): Base Price: USD 100,000; Sold For: USD 100,000 to Mumbai Indians
• Steven Smith (Australia): Base Price: USD 200,000; Sold For: USD 200,000 to Team Kochi
• Dwayne Bravo (West Indies): Base Price: USD 200,000; Sold For: USD 200,000 to Chennai Super Kings
• Angelo Matthews (Sri Lanka): Base Price: USD 300,000; Sold For: USD 950,000 to Sahara Pune Warriors
• Abhishek Nayar (India): Base Price: USD 50,000; Sold For: USD 800,000 to Kings XI Punjab
• Stuart Broad (England): Base Price: USD 400,000; Sold For: USD 400,000 to Kings XI Punjab
• Shakib Al Hasan (Bangladesh): Base Price: USD 200,000; Sold For: USD 425,000 to Kolkata Knight Riders
• Luke Wright (England): Base Price: USD 400,000; Unsold
• Ravindra Jadeja (India): Base Price: USD 100,000; Sold For: USD 950,000 to Team Kochi
• James Hopes (Australia): Base Price: USD 200,000; Sold For: USD 350,000 to Delhi Daredevils
Third Session
• David Jacobs (South Africa): Base Price: USD 20,000; Sold For: USD 190,000 to Mumbai Indians
• Mark Boucher (South Africa): Base Price: USD 200,000; Unsold
• Matt Prior (England): Base Price: USD 200,000; Unsold
• Tim Paine (Australia): Base Price: USD 100,000; Sold For: USD 270,000 to Sahara Pune Warriors
• Brad Haddin (Australia): Base Price: USD 200,000; Sold For: USD 325,000 to Kolkata Knight Riders
• Naman Ojha (India): Base Price: USD 100,000; Sold For: USD 270,000 to Delhi Daredevils
• Dinesh Karthik (India): Base Price: USD 200,000; Sold For: USD 900,000 to Kings XI Punjab
• Wriddhiman Saha (India): Base Price: USD 100,000; Sold For: USD 100,000 to Chennai Super Kings
• Parthiv Patel (India): Base Price: USD 100,000; Sold For: USD 290,000 to Team Kochi
• Graham Manou (Australia): Base Price: USD 50,000; Unsold
• Brian Lara (West Indies): Base Price: USD 400,000; Unsold
• David Warner (Australia): Base Price: USD 200,000; Sold For: USD 750,000 to Delhi Daredevils
• David Hussey (Australia): Base Price: USD 300,000; Sold For: USD 1,400,000 to Kings XI Punjab
• Saurabh Tiwary(India): Base Price: USD 100,000; Sold For: USD 1,600,000 to Royal Challengers Bangalore
• Shikhar Dhawan (India): Base Price: USD 100,000; Sold For: USD 300,000 to Deccan Chargers
• Shaun Marsh (Australia): Base Price: USD 400,000; Sold For: USD 400,000 to Kings XI Punjab
• JP Duminy (South Africa): Base Price: USD 200,000; Sold For: USD 300,000 to Deccan Chargers
• Michael Hussey (Australia): Base Price: USD 200,000; Sold For: USD 425,000 to Chennai Super Kings
• Herschelle Gibbs (South Africa): Base Price: USD 200,000; Unsold
• Jesse Ryder (New Zealand): Base Price: USD 100,000; Unsold
Second Session
• RP Singh (India): Base Price: USD 200,000; Sold For: USD 500,000 to Team Kochi
• Irfan Pathan (India): Base Price: USD 200,000; Sold For: USD 1,900,000 to Delhi Daredevils
• Chris Gayle (West Indies): Base Price: USD 400,000; Unsold
• S Sreesanth (India): Base Price: USD 200,000; Sold For: USD 900,000 to Team Kochi
• Brendon McCullum (New Zealand): Base Price: USD 400,000; Sold For: USD 475,000 to Team Kochi
• Daniel Vettori (New Zealand): Base Price: USD 400,000; Sold For: USD 550,000 to Royal Challengers Bangalore
• VVS Laxman (India): Base Price: USD 400,000; Sold For: USD 400,000 to Team Kochi
• Johan Botha (South Africa): Base Price: USD 200,000; Sold For: USD 950,000 to Rajasthan Royals
• Robin Uthappa (India): Base Price: USD 200,000; Sold For: USD 2,100,000 to Sahara Pune Warriors
• Graeme Smith (South Africa): Base Price: USD 400,000; Sold For: USD 500,000 to Sahara Pune Warriors
• Rahul Dravid (India): Base Price: USD 400,000; Sold For: USD 500,000 to Rajasthan Royals
• Adam Gilchrist (Australia): Base Price: USD 400,000; Sold For: USD 900,000 to Kings XI Punjab
• Kumar Sangakkara (Sri Lanka): Base Price: USD 300,000; Sold For: USD 700,000 to Deccan Chargers
• Andrew Symonds (Australia): Base Price: USD 300,000; Sold For: USD 850,000 to Mumbai Indians
• Rohit Sharma (India): Base Price: USD 200,000; Sold For: USD 2,000,000 to Mumbai Indians
• Jacques Kallis (South Africa): Base Price: USD 300,000; Sold For: USD 1,100,000 to Kolkata Knight Riders
• Cameron White (Australia): Base Price: USD 300,000; Sold For: USD 1,100,000 to Deccan Chargers
• Sourav Ganguly (India): Base Price: USD 400,000; Unsold
First Session
• AB de Villiers (South Africa): Base Price: USD 400,000; Sold For: USD 1,100,000 to Royal Challengers Bangalore
• Yuvraj Singh (India): Base Price: USD 400,000; Sold For: USD 1,800,000 to Sahara Pune Warriors
• Mahela Jayawardene (Sri Lanka): Base Price: USD 400,000; Sold For: USD 1,500,000 to Team Kochi
• Kevin Pietersen (England): Base Price: USD 400,000; Sold For: USD 650,000 to Deccan Chargers
• Yusuf Pathan (India): Base Price: USD 300,000; Sold For: USD 2, 100,000 to Kolkata Knight Riders
• Ross Taylor (New Zealand): Base Price: USD 400,000; Sold For: USD 1, 000,000 to Rajasthan Royals
• Zaheer Khan (India): Base Price: USD 300,000; Sold For: USD 900,000 to Royal Challengers Bangalore
• Tilakaratne Dilshan (Sri Lanka): Base Price: USD 400,000; Sold For: USD 650,000 to Royal Challengers Bangalore
• Gautam Gambhir (India): Base Price: USD 200,000; Sold For: USD 2,400,000 to Kolkata Knight Rider
• Paul Collingwood (England): Base Price: USD 200,000; Sold For: USD 250,000 to Rajasthan Royals
• Subramaniam Badrinath (India): Base Price: USD 100,000; Sold For: USD 800,000 to Chennai Supper Kings
• Cheteshwar Pujara (India): Base Price: USD 100,000; Sold For: USD 700,000 to Royal Challengers Bangalore
• Manoj Tiwary (India): Base Price: USD 100,000; Sold For: USD 475,000 to Kolkata Knight Riders
• Callum Ferguson (Australia): Base Price: USD 200,000; Sold For: USD 300,000 to Sahara Pune Warriors
• Tamim Iqbal (Bangladesh): Base Price: USD 100,000; Unsold
• Brad Hodge (New Zealand): Base Price: USD 200,000; Sold For: USD 425,000 to Team Kochi
• Eoin Morgan (England): Base Price: USD 200,000; Sold For: USD 350,000 to Kolkata Knight Riders
• Aaron Finch (Australia): Base Price: USD 100,000; Sold For: USD 300,000 to Delhi Daredevils
• Chamara Kapudagera (Sri Lanka): Base Price: USD 100,000; Unsold
Sixth Session
• Ramesh Powar (India): Base Price: USD 100,000; Sold For: USD 180,000 to Team Kochi
• Nathan McCullum (New Zealand): Base Price: USD 100,000; Sold For: USD 100,000 to Sahara Pune Warriors
• Amit Mishra (India): Base Price: USD 100,000; Sold For: USD 300,000 to Deccan Chargers
• Murali Kartik (India): Base Price: USD 200,000; Unsold
• Pragyan Ojha (India): Base Price: USD 200,000; Sold For: USD 500,000 to Deccan Chargers
• Ajantha Mendis (Sri Lanka): Base Price: USD 200,000; Unsold
• Ravichandran Ashwin (India): Base Price: USD 100,000; Sold For: USD 850,000 to Chennai Super Kings
• Piyush Chawla (India): Base Price: USD 100,000; Sold For: USD 900,000 to Kings XI Punjab
• Graeme Swann (England): Base Price: USD 400,000; Unsold
• Muttiah Muralitharan (Australia): Base Price: USD 300,000; Sold For: USD 1,100,000 to Team Kochi
Fifth Session
• Doug Bollinger (Australia): Base Price: USD 200,000; Sold For: USD 700,000 to Chennai Super Kings
• Dirk Nannes (Australia): Base Price: USD 200,000; Sold For: USD 650,000 to Royal Challengers Bangalore
• Ryan Harris (Australia): Base Price: USD 200,000; Sold For: USD 325,000 to Kings XI Punjab
• Dale Steyn (South Africa): Base Price: USD 200,000; Sold For: USD 1,200,000 to Deccan Chargers
• Morne Morkel (South Africa): Base Price: USD 100,000; Sold For: USD 475,000 to Delhi Daredevils
• Brett Lee (Australia): Base Price: USD 400,000; Sold For: USD 400,000 to Kolkata Knight Riders
• Ashish Nehra (India): Base Price: USD 200,000; Sold For: USD 850,000 to Sahara Pune Warriors
• Praveen Kumar (India): Base Price: USD 200,000; Sold For: USD 800,000 to Kings XI Punjab
• Ishant Sharma (India): Base Price: USD 200,000; Sold For: USD 450,000 to Deccan Chargers
• James Anderson (England): Base Price: USD 400,000; Unsold
• Dilhara Fernando (Sri Lanka): Base Price: USD 100,000; Unsold
Fourth Session
• James Franklin (New Zealand): Base Price: USD 100,000; Sold For: USD 100,000 to Mumbai Indians
• Steven Smith (Australia): Base Price: USD 200,000; Sold For: USD 200,000 to Team Kochi
• Dwayne Bravo (West Indies): Base Price: USD 200,000; Sold For: USD 200,000 to Chennai Super Kings
• Angelo Matthews (Sri Lanka): Base Price: USD 300,000; Sold For: USD 950,000 to Sahara Pune Warriors
• Abhishek Nayar (India): Base Price: USD 50,000; Sold For: USD 800,000 to Kings XI Punjab
• Stuart Broad (England): Base Price: USD 400,000; Sold For: USD 400,000 to Kings XI Punjab
• Shakib Al Hasan (Bangladesh): Base Price: USD 200,000; Sold For: USD 425,000 to Kolkata Knight Riders
• Luke Wright (England): Base Price: USD 400,000; Unsold
• Ravindra Jadeja (India): Base Price: USD 100,000; Sold For: USD 950,000 to Team Kochi
• James Hopes (Australia): Base Price: USD 200,000; Sold For: USD 350,000 to Delhi Daredevils
Third Session
• David Jacobs (South Africa): Base Price: USD 20,000; Sold For: USD 190,000 to Mumbai Indians
• Mark Boucher (South Africa): Base Price: USD 200,000; Unsold
• Matt Prior (England): Base Price: USD 200,000; Unsold
• Tim Paine (Australia): Base Price: USD 100,000; Sold For: USD 270,000 to Sahara Pune Warriors
• Brad Haddin (Australia): Base Price: USD 200,000; Sold For: USD 325,000 to Kolkata Knight Riders
• Naman Ojha (India): Base Price: USD 100,000; Sold For: USD 270,000 to Delhi Daredevils
• Dinesh Karthik (India): Base Price: USD 200,000; Sold For: USD 900,000 to Kings XI Punjab
• Wriddhiman Saha (India): Base Price: USD 100,000; Sold For: USD 100,000 to Chennai Super Kings
• Parthiv Patel (India): Base Price: USD 100,000; Sold For: USD 290,000 to Team Kochi
• Graham Manou (Australia): Base Price: USD 50,000; Unsold
• Brian Lara (West Indies): Base Price: USD 400,000; Unsold
• David Warner (Australia): Base Price: USD 200,000; Sold For: USD 750,000 to Delhi Daredevils
• David Hussey (Australia): Base Price: USD 300,000; Sold For: USD 1,400,000 to Kings XI Punjab
• Saurabh Tiwary(India): Base Price: USD 100,000; Sold For: USD 1,600,000 to Royal Challengers Bangalore
• Shikhar Dhawan (India): Base Price: USD 100,000; Sold For: USD 300,000 to Deccan Chargers
• Shaun Marsh (Australia): Base Price: USD 400,000; Sold For: USD 400,000 to Kings XI Punjab
• JP Duminy (South Africa): Base Price: USD 200,000; Sold For: USD 300,000 to Deccan Chargers
• Michael Hussey (Australia): Base Price: USD 200,000; Sold For: USD 425,000 to Chennai Super Kings
• Herschelle Gibbs (South Africa): Base Price: USD 200,000; Unsold
• Jesse Ryder (New Zealand): Base Price: USD 100,000; Unsold
Second Session
• RP Singh (India): Base Price: USD 200,000; Sold For: USD 500,000 to Team Kochi
• Irfan Pathan (India): Base Price: USD 200,000; Sold For: USD 1,900,000 to Delhi Daredevils
• Chris Gayle (West Indies): Base Price: USD 400,000; Unsold
• S Sreesanth (India): Base Price: USD 200,000; Sold For: USD 900,000 to Team Kochi
• Brendon McCullum (New Zealand): Base Price: USD 400,000; Sold For: USD 475,000 to Team Kochi
• Daniel Vettori (New Zealand): Base Price: USD 400,000; Sold For: USD 550,000 to Royal Challengers Bangalore
• VVS Laxman (India): Base Price: USD 400,000; Sold For: USD 400,000 to Team Kochi
• Johan Botha (South Africa): Base Price: USD 200,000; Sold For: USD 950,000 to Rajasthan Royals
• Robin Uthappa (India): Base Price: USD 200,000; Sold For: USD 2,100,000 to Sahara Pune Warriors
• Graeme Smith (South Africa): Base Price: USD 400,000; Sold For: USD 500,000 to Sahara Pune Warriors
• Rahul Dravid (India): Base Price: USD 400,000; Sold For: USD 500,000 to Rajasthan Royals
• Adam Gilchrist (Australia): Base Price: USD 400,000; Sold For: USD 900,000 to Kings XI Punjab
• Kumar Sangakkara (Sri Lanka): Base Price: USD 300,000; Sold For: USD 700,000 to Deccan Chargers
• Andrew Symonds (Australia): Base Price: USD 300,000; Sold For: USD 850,000 to Mumbai Indians
• Rohit Sharma (India): Base Price: USD 200,000; Sold For: USD 2,000,000 to Mumbai Indians
• Jacques Kallis (South Africa): Base Price: USD 300,000; Sold For: USD 1,100,000 to Kolkata Knight Riders
• Cameron White (Australia): Base Price: USD 300,000; Sold For: USD 1,100,000 to Deccan Chargers
• Sourav Ganguly (India): Base Price: USD 400,000; Unsold
First Session
• AB de Villiers (South Africa): Base Price: USD 400,000; Sold For: USD 1,100,000 to Royal Challengers Bangalore
• Yuvraj Singh (India): Base Price: USD 400,000; Sold For: USD 1,800,000 to Sahara Pune Warriors
• Mahela Jayawardene (Sri Lanka): Base Price: USD 400,000; Sold For: USD 1,500,000 to Team Kochi
• Kevin Pietersen (England): Base Price: USD 400,000; Sold For: USD 650,000 to Deccan Chargers
• Yusuf Pathan (India): Base Price: USD 300,000; Sold For: USD 2, 100,000 to Kolkata Knight Riders
• Ross Taylor (New Zealand): Base Price: USD 400,000; Sold For: USD 1, 000,000 to Rajasthan Royals
• Zaheer Khan (India): Base Price: USD 300,000; Sold For: USD 900,000 to Royal Challengers Bangalore
• Tilakaratne Dilshan (Sri Lanka): Base Price: USD 400,000; Sold For: USD 650,000 to Royal Challengers Bangalore
• Gautam Gambhir (India): Base Price: USD 200,000; Sold For: USD 2,400,000 to Kolkata Knight Rider
IPL ka Bazaaar!
So this is one auction I DONT understand! And that says a lot about me because until now I thought I was a good cricketer & a keen business man!!
Both parameters are curial to ‘BUYING’ an IPL cricketer right! Because unfortunately only cricketing skills will only get you as far…After that it’s all your marketability!!
Take for example my favorite (break dance) the LEGENDARY Sreesanth!!!
Sree at over 4 crores is INSANE. Yes, but people bought him because he not only plays good cricket ( cricketing worth for me is 1.5 Cr) but is also a NATIVE of KOCHI!
SO the man will become the FACE of the team & will be seen all across billboards & station pinups! (But still 2.5cr) premium for him!!! To market him!! That’s a bit much don’t you think!!!
It’s also surprising to see the OLD classics not being picked up!!! GANGULY or LARA per say. So what’s basically being said is that EION MORGAN at 350,000 is a better pick than GANGULY OR LARA at 400,000. That’s like saying that HMT at just a lesser price than TITAN is a better buy!!!
Hold on, what!!! WTF!! How is that ever possible? TITAN is a classic & will also be a pedigreed horse (that’s why Amir endorses it). No matter what happens to HMT & no matter how much the new boys advertise it.. TITAN with all its class & years of finesse will also be the pedigree!! But I guess I don’t know much about pedigree, cricket or brands!!
I’m sure that GANGULY or LARA would have been superb buys; their mere presence would benefit the dressing room enough.
Young players would look upto them, learn from them.. crowds will come to see them bat & if that’s not enough I’m pretty sure that a 50 from LARA would be more talked about that a 50 from MORGAN EVER!!!! SO that’s additional free PR for the team right!!!
The point here is that CRICKET Class alone was NOT the parameter for selection for if it was both these players would have been picked! There were OTHER FACTORS… and what I’m saying is, after including those other factors too, these OLDIES were a better bet!
But I don’t have the money & I guess I don’t know much about pedigree, cricket or brands!! Those 50 wise men & women in that room knew!!!
Only time will tell if they were right!!
Both parameters are curial to ‘BUYING’ an IPL cricketer right! Because unfortunately only cricketing skills will only get you as far…After that it’s all your marketability!!
Take for example my favorite (break dance) the LEGENDARY Sreesanth!!!
Sree at over 4 crores is INSANE. Yes, but people bought him because he not only plays good cricket ( cricketing worth for me is 1.5 Cr) but is also a NATIVE of KOCHI!
SO the man will become the FACE of the team & will be seen all across billboards & station pinups! (But still 2.5cr) premium for him!!! To market him!! That’s a bit much don’t you think!!!
It’s also surprising to see the OLD classics not being picked up!!! GANGULY or LARA per say. So what’s basically being said is that EION MORGAN at 350,000 is a better pick than GANGULY OR LARA at 400,000. That’s like saying that HMT at just a lesser price than TITAN is a better buy!!!
Hold on, what!!! WTF!! How is that ever possible? TITAN is a classic & will also be a pedigreed horse (that’s why Amir endorses it). No matter what happens to HMT & no matter how much the new boys advertise it.. TITAN with all its class & years of finesse will also be the pedigree!! But I guess I don’t know much about pedigree, cricket or brands!!
I’m sure that GANGULY or LARA would have been superb buys; their mere presence would benefit the dressing room enough.
Young players would look upto them, learn from them.. crowds will come to see them bat & if that’s not enough I’m pretty sure that a 50 from LARA would be more talked about that a 50 from MORGAN EVER!!!! SO that’s additional free PR for the team right!!!
The point here is that CRICKET Class alone was NOT the parameter for selection for if it was both these players would have been picked! There were OTHER FACTORS… and what I’m saying is, after including those other factors too, these OLDIES were a better bet!
But I don’t have the money & I guess I don’t know much about pedigree, cricket or brands!! Those 50 wise men & women in that room knew!!!
Only time will tell if they were right!!
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