WHAT'S HAPPENING
A mobile movie theatre made of used wooden pallets has been launched by non-profit group On The Way. After its premiere in one of Moscow’s courtyards, it's starting to migrate across the city’s residential areas (TheMoscowNews.ru, April 3 2012).
The project is focused on sustainability, not just in form but in content — all of the documentaries shown relate to environmental issues in urban spaces.
However, the mobile theater is not just about films. Under this umbrella, the non-profit group is also collecting recycled paper on the spot, as well as planning a giant chess set made of recycled materials, to travel along with the screen. It's also planning an even more unusual prop — a urinal unit with the sign “The courtyard is not a toilet”, to attract attention to the problem of urbanites polluting public spaces with human waste.
WHAT THIS MEANS TO BUSINESS
Young urban Russians are leading the movement for a cleaner and more sustainable lifestyle. It was primarily considered a "cool" Western trend but is now developing into a conviction that more urbanites are finding meaningful.
Entertainment remains one of the key motivations for crowds in Russia. That's why the element of fun is important for attracting attention, even to serious matters.
RESOURCES
On the Way project
On the Way event video
Showing posts with label Russia. Show all posts
Showing posts with label Russia. Show all posts
Tuesday, July 3, 2012
Monday, June 11, 2012
China, India and Russia have the highest rates of homeownership
KEY INSIGHTS
More than just finances go into the decision of whether to buy a home. Factors like tradition, culture, governmental policies and lending policies arguably play a more significant role.
According to the Iconoculture Values and Lifestyle Survey (September 2011), China, India and Russia have the highest home ownership rate among the 17 countries surveyed. Germany, Turkey and France have the lowest.
When it comes to renting or leasing a home, it’s not surprising that China and Russia have the lowest rate — 11%. Also low are Brazil, Mexico and India.
WHAT THIS MEANS TO BUSINESS
A sample of the comparatively better-off online population in China, India and Russia contributes to their high homeownership rates. But considering the low numbers in many wealthier markets, income is not always an indicator of the propensity of a population to buy rather than rent.
In Asia, the concept of family is closely connected with home ownership. In China, particularly, many people hold the view that no house means no marriage.
Russia’s homeownership rate is high because before glasnost, the Soviet state gave citizens housing; after the breakup of the USSR, the majority privatized their homes.
Germany has a combination of factors that lead to one of the lowest home ownership rates among developed countries: aversion to risk, postwar housing shortage, prevalence of subsidized rents and stringent mortgage requirements.
More than just finances go into the decision of whether to buy a home. Factors like tradition, culture, governmental policies and lending policies arguably play a more significant role.
According to the Iconoculture Values and Lifestyle Survey (September 2011), China, India and Russia have the highest home ownership rate among the 17 countries surveyed. Germany, Turkey and France have the lowest.
When it comes to renting or leasing a home, it’s not surprising that China and Russia have the lowest rate — 11%. Also low are Brazil, Mexico and India.
WHAT THIS MEANS TO BUSINESS
A sample of the comparatively better-off online population in China, India and Russia contributes to their high homeownership rates. But considering the low numbers in many wealthier markets, income is not always an indicator of the propensity of a population to buy rather than rent.
In Asia, the concept of family is closely connected with home ownership. In China, particularly, many people hold the view that no house means no marriage.
Russia’s homeownership rate is high because before glasnost, the Soviet state gave citizens housing; after the breakup of the USSR, the majority privatized their homes.
Germany has a combination of factors that lead to one of the lowest home ownership rates among developed countries: aversion to risk, postwar housing shortage, prevalence of subsidized rents and stringent mortgage requirements.
Subscribe to:
Posts (Atom)