Emerging-market consumers had a good year and are expecting an even better 2012

Emerging-market consumers had a good year and are expecting an even better 2012

KEY INSIGHTS

•When asked about their household income change in the past 12 months, 41% of households from emerging markets said they saw an increase, compared with only 20% for households in developed markets. It seems that in the past 12 months, the majority of households in developed markets haven’t experienced any change in terms of income.

•Looking into the future, emerging-market consumers are also more optimistic about their financial prospect, with 59% thinking that they will have an increase in household income in the next 12 months — more than twice as many as the 28% for developed market consumers.